Job Description

Paid Media Specialist Social, Display & Emerging Channels

Execute and optimize paid media campaigns across social, display, and emerging platforms. This role supports pipeline generation through strong execution, ongoing testing, and performance optimization across awareness, engagement, and conversion programs.

Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

Build, launch, and manage campaigns across a mix of channels, including:

• Paid social (e.g. LinkedIn, Meta, Reddit, TikTok)
• Display and programmatic
• Audio and streaming (e.g., Spotify)
• Content syndication and digital partnership programs

Support full-funnel campaign execution:

• Top-of-funnel awareness and audience development
• Mid-funnel engagement and nurture
• Bottom-funnel conversion and retargeting

Monitor and optimize campaign performance daily, including:

• Budget pacing
• Audience targeting and segmentation
• Creative performance and iteration
• Channel-level performance

Run structured tests across:

• Creative formats, messaging, and hooks
• Audience targeting and segmentation
• Channel mix and budget allocation
• Landing pages and conversion paths

Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)

Identify trends and recommend optimizations based on data

Partner with demand generation, product marketing, website, and creative/content teams to ensure campaign priorities are reflected in paid media execution, landing page optimization, and ad messaging

Stay current on platform updates and emerging channels, contributing to testing new opportunities

Day-to-day execution of paid media campaigns across assigned channels

Campaign-level performance and optimizations

Accurate campaign setup, tracking, and reporting

Contribution to testing and experimentation efforts

24 years of hands-on experience managing paid social, display, or multi-channel campaigns

Experience executing campaigns across platforms such as LinkedIn, Meta, or programmatic/display networks

Strong attention to detail in campaign setup, tracking, and performance monitoring

Comfort working with performance data and making optimization decisions

Understanding of paid media fundamentals (targeting, bidding, creative testing, attribution basics)

Ability to manage multiple campaigns and priorities in a fast-paced environment

Collaborative mindset and ability to work with cross-functional teams

B2B SaaS experience preferred; hospitality or restaurant tech experience is a plus

Familiarity with emerging channels and willingness to test and learn new platforms

$70,000 $85,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Tripleseat truly values its employees and places a high emphasis on their well-being and happiness. We understand that our people are the driving force behind its success and strive to create a positive and supportive work environment. We love what we do and who we get to do it with! Here are some of the awesome benefits that Tripleseat offers to its employees:

• Competitive Medical, Dental, and Vision Insurance
• Company Paid Life Insurance, Short- and Long-Term Disability Plans
• 401(k) with Company Match
• Parental Leave
• Flexible Paid Time Off
• Pet Insurance

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