Sales Development Representative (SDR) Job at Ritual Capital, New York, NY

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  • Ritual Capital
  • New York, NY

Job Description

Sales Development Representative (SDR)

White Circle is an AI Safety company building the safety, reliability, and optimization layer for AI systems. At the core of our platform are policies simple natural-language rules that define what an AI model should and shouldn't do. We automatically test, enforce, and continuously improve these policies at scale.

We've raised $11M from top funds, founders, and senior leaders at OpenAI, Anthropic, HuggingFace, Mistral, DeepMind, Datadog, Sentry, and others. We process over 100M+ API calls every month. We fine-tune and train our own LLMs so they run faster and cheaper than any open or proprietary model.

We're at a multi-million dollar run rate already having signed customers like Lovable and multiple neobanks. You'll be joining at the most exciting time - early enough that the equity can be life changing but at a point where demand has been proven. We're a small, highly focused team. If you want to work deeply on hard problems and build the category-defining company in AI safety - this role is for you!

What You'll Do

Cold call and book qualified meetings

What We're Looking For

  • 6-24 months in SDR/BDR or similar outbound sales roles, selling B2B SaaS to mid-market/enterprise
  • Excellent listening skills and energetic phone presence
  • Sense of entrepreneurship: a self-starter with a high sense of urgency and ability to work within undefined processes
  • Excellent verbal communication; you can explain value simply and confidently on the phone
  • Curiosity about buyers, product, and market; you learn quickly and stay coachable.
  • Ability to speak confidently with technical buyers about a technical product

Nice To Have

  • Experience selling a technical product, dev tooling, infra
  • Bachelor's degree from a four-year university
  • Experience at a high-growth startup

How We Work

  • A focus on qualified meetings held, with regular coaching and 1:1s
  • Transparent metrics so you know how you're performing and what to adjust
  • Team culture that rewards initiative, experimentation, and helping peers win

Compensation & Benefits

  • OTE $150k (base plus variable), with a high commission structure tied to qualified meetings and pipeline you generate
  • Meaningful equity package
  • All the hardware, tools, and services you need
  • Team off-sites twice a year: we've recently been to the Alps and to Saint-Tropez

How We Hire

  1. 30 minute intro call
  2. Hometask / Role Play
  3. Work Assessment day - results within 24h
  4. Final call with our CEO
Ritual Capital

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