Job Description

Sales Development Representative

Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.

Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.

If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.

What You'll Do

This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.

• Run qualification calls long enough to understand what's actually broken in a prospect's business
• Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
• Follow up on accounts that don't pick up and find a smarter angle when the obvious one doesn't work
• Do enough research before a call that you're not learning the basics during it
• Keep HubSpot accurate so your pipeline reflects reality, not optimism
• Work closely with your AE so what you hand off actually lands

Who You Are

You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.

• Some hands-on experience in sales or outbound customer-facing work
• You pick things up fast and apply feedback, not just acknowledge it
• You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
• Fluent German, functional English
• You know where you want to go (AE, commercial, whatever it is), and you're honest about it

What's Different Here

You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.

You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.

Why Doinstruct

• You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
• Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
• Honest culture: we tell people what's working and what isn't, in both directions
• 400+ customers, Series A funded, <2% churn: the product is a genuine must-have, which makes your job easier

At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

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