Job Description

Robert Half is seeking an experienced Social Media Manager to lead strategy, execution, and optimization across major paid social platforms. This role blends performance marketing expertise with hands-on content creation—especially video—to drive measurable growth and engagement.

Key Responsibilities

• Plan, execute, and optimize paid social campaigns across platforms such as Meta and TikTok
• Develop data-driven strategies to increase growth, engagement, and conversions
• Create and oversee high-performing content, including both short-form and long-form video
• Partner with creative and marketing teams to produce compelling ad assets
• Analyze campaign performance and optimize based on insights, trends, and KPIs
• Manage budgets, audience targeting, and A/B testing to maximize ROI

Qualifications

• 4–10 years of experience in paid social media marketing
• Proven success managing and scaling paid social campaigns
• Strong video production and content creation skills
• Proficiency with analytics tools and platform ad managers
• Creative mindset paired with a performance-driven approach

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